Social media platforms are, without a doubt, a great time-waster and they’re a fun way to stay in touch with friends, family, colleagues and clients. But does your social media presence really matter? You bet it matters! That’s exactly what we’ll explore in today’s article from CEO Scott Binsack.
Why Does Social Media Presence Matter? – SEO
Social media presence matters for a few different reasons. One of the most important reasons is related to search engines and your presence and prominence in the search results.
Social media sites like Twitter, LinkedIn and Facebook rank very highly on search engines already and insiders at some of the top search engines, like Google, have hinted at the fact that social media will soon be factored into search engine ranking algorithms.
The reason? Social media popularity is a very good indicator of relevance and actual popularity, both for individuals and for trending topics. What’s more, it’s essentially impossible to fake social media popularity. And a single person cannot make their own company, product or brand truly “go viral” (defined as millions of views in a period of hours or days) unless the interwebs collectively deem that item worthy of viral interest.
In short, social media offers what’s virtually a manipulation-proof method of determining relevance and popularity — two things that the search engines have been attempting to perfect with their algorithms. (And even with all that engineering, search engine algorithms are still somewhat prone to user manipulation, i.e. an individual implements manipulative measures to get their site ranked in an artificially high position in Google’s search results.)
So in the coming years, you can expect to see search engines leveraging social media’s strengths to serve up increasingly relevant search results. Therefore, it stands to reason that if you have a strong social media presence, that presence will also extend over into the search engine realm.
Already, social media profiles rank really well on Google, making social platforms a great way to improve your prominence in the search results.
Why Does Social Media Presence Matter? – Credibility and Branding
Social media presence also impacts your credibility in your chosen field. Social media platforms provide you with a microblogging opportunity to show what you know in your field or business niche.
You can also provide prospective customers/clients, colleagues and others with a feel for your personality and brand — two very crucial elements of your professional image.
Without a distinctive brand, it’s difficult to stand out from the crowd in any sort of memorable, meaningful way. But social media provides you with a platform for promoting brand recognition and building your brand identity.
Why Does Social Media Presence Matter? – Networking
Social media can serve as a wonderful networking tool for connecting with fellow colleagues, clients and customers.
Networking is key to your company’s success and social media provides an intuitive, engaging platform where you can network with ease. So if you don’t have a social media presence, it’s a bit like skipping all of the most essential networking events in your area!
About Scott Binsack
Scott Binsack is a CEO, entrepreneur, social media icon, construction consultant and talk show host (amongst many other things!)
CEO Scott Binsack’s company, The Rain Maker, offers assistance with email marketing campaigns, including email newsletters and drip campaigns, along with social media marketing, WordPress website design, company logo design, branding, video production and beyond! “Scott Binsack” also serves as a business consultant and as a building consultant via his company, Mansions & Estates International.
If you’re ready to take your business to the next level, contact Scott Binsack and The Rain Maker by calling 800.844.2820 or visit ScottBinsackRainmaker.com.